Calculator
Calculate ROAS from revenue and spend, plus the break-even ROAS you need to hit given your profit margin.
Formula: ROAS = revenue ÷ ad spend. Break-even ROAS = 100 ÷ profit margin %. You profit when ROAS exceeds break-even ROAS.
FAQ
ROAS (return on ad spend) = revenue ÷ ad spend, expressed as a multiple. $4,000 revenue on $1,000 spend is a 4x ROAS.
Break-even ROAS is the return you need just to cover costs, given your profit margin: 100 ÷ margin %. At a 25% margin your break-even ROAS is 4x — below that you lose money, above it you profit.
No. ROAS is a revenue multiple that ignores product cost; ROI is a profit percentage. Use break-even ROAS to bridge the two — it bakes your margin into the target.
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