Calculator
Work out campaign profit, ROI and ROAS from your ad spend, conversions and payout. Free, instant, no sign-up.
Formula: Revenue = conversions × payout. Profit = revenue − ad spend. ROI = profit ÷ ad spend × 100. ROAS = revenue ÷ ad spend.
FAQ
ROI = (revenue − ad spend) ÷ ad spend × 100. Enter your ad spend, the number of conversions and the payout per conversion, and the calculator returns revenue, profit, ROI, ROAS and CPA instantly.
It varies by traffic source and vertical, but many media buyers aim for at least 20–30% ROI after all costs. Paid-search affiliates often run tighter margins at higher volume, while native/push campaigns may target higher ROI to absorb variance.
ROAS = revenue ÷ ad spend (a multiple, e.g. 4x). ROI = profit ÷ ad spend × 100 (a percentage). ROAS ignores product cost; ROI accounts for profit. Both are shown here.
More free tools
View all →Calculate EPC (earnings per click) from your total earnings and clicks, and project revenue at scale.
Calculate your cost per acquisition (CPA) or cost per lead (CPL) from ad spend and conversions.
Calculate ROAS from revenue and spend, plus the break-even ROAS you need to hit given your profit margin.
Convert between CPM, CPC and CTR instantly — enter any two and get the third, plus clicks and impressions.