Tracking Token Builder

A tracking token (or macro) is a placeholder such as {clickid} that your tracker replaces with a real value at click time. Putting the right tokens in your offer URL is what lets a conversion be tied back to the exact click, campaign and creative that produced it.

Voluum and RedTrack both use {clickid}. Binom sends its click ID to the offer and expects it back as cnv_id in the postback. ClickMagick uses {subid} for its tracking ID. The click ID is the one token you must pass — without it, conversions cannot be attributed.

In the offer URL you give your tracker, as the value of whatever parameter your affiliate network accepts (often sub1, s1 or aff_sub). The network stores it and returns it in the postback, which your tracker then matches back to the original click.

The usual causes are a token that was not replaced (it arrives literally as {clickid}), a mismatch between the parameter the network returns and the one your postback expects, or a redirect that strips the query string. Trace the link with the Redirect Checker to see what actually survives each hop.

No — macros change between tracker versions and setups. Treat this list as a starting point and confirm the exact spelling in your tracker’s current documentation before you send live traffic.