Calculator
Calculate conversion rate (CVR) from conversions and clicks, and find the conversions needed to hit a target CVR.
Formula: Conversion rate = conversions ÷ clicks (or visitors) × 100.
FAQ
Conversion rate (CVR) = conversions ÷ clicks (or visitors) × 100. 32 conversions from 1,000 clicks is a 3.2% conversion rate.
Whatever action you are optimising for — a sale, a lead, a signup, an install. Keep the definition consistent so your CVR is comparable across campaigns.
It depends heavily on offer and traffic. Lead-gen forms may convert 5–15%, e-commerce often 1–3%. Use it to compare your own campaigns over time rather than chasing a universal benchmark.
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