Ad Copy Character Counter

Headlines are 30 characters, descriptions are 90 characters, and each of the two display path fields is 15 characters. A responsive search ad accepts up to 15 headlines and 4 descriptions. Google rejects any asset that exceeds the limit.

Meta does not reject long copy — it truncates it. In feed, primary text is cut after roughly 125 characters, the headline after roughly 40 and the link description after roughly 30, with the rest hidden behind “See more”. Front-load the message accordingly.

Yes for responsive search ads — 30-character headlines, 90-character descriptions and 15-character paths — which is why most advertisers import their Google campaigns directly into Microsoft Advertising without rewriting copy.

Spaces count. Emojis count as characters too and this tool counts them the way the platforms do, by code point, so one emoji is one character. Note that Google Ads does not allow emojis in search ad text at all.

Yes — put one asset per line in the box and each line gets its own counter and pass/fail badge. Over-limit lines are flagged in red, and “Copy passing lines” copies only the ones that fit.